Web Promotion vs any other online marketing strategies
	How prospects find the websites they want?
	Advantages of Web Promotion
	Web promotion vs other advertising medias

Web Promotion vs any other online marketing strategies-

How do high search engine listings compare to banner ads?

A study conducted in January 2001 by NPD Group, a research group specializing in consumer purchasing and behavior, tested the impact of search listings, banner ads, and tiles across a variety of sites to determine which was most effective. In every situation, search engine listings came out on top. Results? Consumers are 5 times more likely to purchase your products or services after finding your web site through a search engine vs. through a banner ad:

How Internet User's find the websites they want:

	Search engines 84.8% (GVU Users Survey)
	Banner ads 1.0% (Target Marketing Magazine)
	Targeted email 1.2% (Target Marketing Magazine)

From a marketing perspective, search engine positioning can generate a better Return Of Investment than conventional forms of marketing such as direct mail, print ads and trade shows. The quality of these leads are incredibly high as these are people who are specifically interested in your products or services. Having a top ranking in major search engines for one of your products is like having a full-page ad in the Yellow Pages in every major city of the world. Our clients have seen incredible growth in their sales as a result of being moved to the top of the search engines.

The following are the advantages of Web Promotion:

	It's low-cost - Search Engine Listing is cost effective compared to other marketing strategies. Online advertising, such as banner ads, can be quite expensive. And there is no guarantee that the users are going to click on the banners. Search engine placement, on the other hand, can be a low-cost process. Although some search engines have Pay-per-click programs, Paid submissions and many companies optimize sites for paying clients, there is no reason why you can't significantly increase your site's traffic by using web promotion.
	Most Web site traffic comes from search engines - High search engine rankings can be more effective publicity tools than paid ads. A top position on a Major Search Engine such as AltaVista can increase traffic far more than an expensive banner ad. Plus, the traffic you get will be more targeted - it will consist of people who set out to find exactly what your site has to order. A web site is only useful if it is being viewed by the intended target audience.
	Search engine text links provide branding and more conversions than banner ads.
	The 1998 Georgia Tech GVU User Survey reported 85 percent of respondents found Web pages from search engines. Since then, other studies have reported 50 to 80 percent of Web site traffic comes from search engines. Both Jupiter Media Metrix and Nielsen/Net Ratings have reported shoppers use search engines to find product information online.
	In 2000 the first studies on the issue of banner ads. Vs search engine placement had indicated that the effectiveness of banner ads. Had diminished greatly. Even the size changes and improved designs both the popularity and effectiveness of banner advertisements, not considering the expensive charges have declined dramatically. In fact, people often don't even see banner ads while searching because they scroll down.
	Search Engine Listing / Ranking outperforms other web marketing approaches by a significant margin. In a February 2001 study by NPD Group, search engine text links outperformed banner-ad copy by 3-to-1.

Web promotion vs other advertising medias:

	The Internet has become a leading advertising and promotion medium for businesses involved in the business market, trailing only telco Yellow Pages and newspapers, says a new industry study.
	A study by IAB that found brand awareness for web banners to be 12% vs 10% for TV and 19% for print.
	Based on surveys of businesses in 14 major and secondary U.S. markets, the report shows that the Web has surpassed direct mail as an advertising and promotion medium for businesses, and is closing in on newspaper usage. In key, tech-savvy markets, the Web has surpassed newspapers as the second most important medium.
	Across the U.S., 17.2 percent of businesses involved in local commerce now use the Web for advertising and promotion, ahead of direct mail, which attracts 15.5 percent of businesses, the report said. Both categories lag newspaper advertising, which is used by 18.7 percent of businesses.