What
is search engine optimization?
Search engine optimization is the process of fine-tuning the
web pages of a web site to achieve higher search engine rankings.
Every search engine uses its own formula to decide which web
sites come closest to matching its users' queries. That secret
formula, called an algorithm, is what determines whether a
site will appear on the first page of the user's search results
or on the 20th -- or on none at all. By optimizing your site,
you can have some say in this ranking process.
Why
is search engine optimization so important?
Search engine optimization is
both cost-effective and just plain effective. It's
a cheaper and better marketing tool than banner ads, pop-up
windows or mass mailings.
Why
optimization ?
Search listings are 8 times more likely to be remembered and
20 times more likely to be clicked on than banners or buttons.
NPD Group, January 2001
55%
of all e-commerce transactions originate with a search listing.
Booz-Allen
& Hamilton Research
There
are over three billion Web pages on the Internet, and this
number is expected to grow more than fivefold in the next
three years.
FAST Search
and Transfer
Our
contribution for web site optimization:
Once we have made a contract with a client, our first step
in the process is to optimize the site. The four major parts
of the page we consider are:
URL's
What is a URL
name?
The URL name is the part of the URL that comes between "www"
and ".com." It's the name of the site. For example,
in the case of the URL http://www.searchengines.com, the URL
name is "searchengines."
Why should I have keywords
in my URL name?
Recently, search engines began to prioritize the use of keywords
in a site's URL in their ranking formulas. Google and Inktomi
are two engines that do this. Google is extremely important
because Yahoo! uses it to supplement its search results. Because
Yahoo! accounts for at much as half of many sites' traffic,
Google's ranking formula is of more concern than ever.
Meta
Tags for Web Site Promotion
Keywords are those terms that people enter into a search engine
in attempt to find a web site. The meta tags contain parts
of the website that the search engine reads in order to determine
the rank. In particular, engines consider the title, description,
and keyword meta tags.
Content
The content of a particular site is a crucial factor in determining
the position of your website in a search query. Your site
should provide adequate information for search engines and
visitors who know little or nothing about your services.
Overall
Design
Even
though a top rank gives a website visibility, it does not
guarantee that a steady flow of traffic will continue to visit
the site. A professionally designed page encourages visitors
to visit your website again and again.
Link
Popularity in web site promotion
Link analysis is becoming one of the most important elements
in a website. Web Site Promotion Company provides an in-depth
link analysis on all clients' sites.
Search
engines consider the quality and number of in-bound and out-bound
links. The out-bound links are those sites in which you are
connected. Because it is common sense to never link to a competitors'
web site, each out-bound link should complement your service.
Reciprocal linking (i.e. if we have an out-bound link to a
particular site, we ask for that site to create an out-bound
link to our site) is a strategy that we use in order to develop
in-bound links. We have had success in positioning web sites
by placing a few high quality links in a page rather than
many random links to irrelevant sites.
